These four tools will change the way you do business online. Every successful online marketer uses them, and so should you!
By Charlie Page
I’m often asked – “If you had to start over with no list, no money and no contacts what would you do?”
My answer is that I would master using these four tools.
These are the four tools I still use every day.
All successful online marketer use these tools to run their businesses.
If I lost everything, including my list, these are the four tools I would use to rebuild.
I’ll begin with…
In the “old days” of the Internet (2006) you really did not need a website of your own to make money online.
That is no longer true.
There are several reasons why you really must have your own site in order to succeed online.
The first is the rapid growth of websites. Think about this – in 1995 there were only 18,000 (yes, 18 thousand) websites. According to CNN there were 100 million sites in 2006 and some sites estimate that the web will top out at over 1 billion websites (websites, not web pages) in 2013.
This is why now is the time to stake your claim, establish your home base, find your audience and begin a relationship with them that will serve you both for many years to come.
So what’s the answer?
You must have a site of your own, a following of your own and, you absolutely must build your own mailing list.
It’s simply not an option anymore.
This is why you must have your own site, you must establish YOUR presence online and begin developing your audience.
Notice I said your audience.
This is important.
One key to success is to find a group of people who know you, like you and trust you.
Once you do that, using your own site as your “home base” you can serve that audience with high quality information, honest recommendations and more.
And they will buy from you again and again and again.
Once you have your own site you will want to build a list of your own and communicate with them regularly.
But you won’t want to have to work every day doing this. You want to use automation to do the work once and profit from that work many, many times.
And that is what an autoresponder can do for you.
Make no mistake, the key to freedom is automation.
Using your autoresponder you can focus on these three very important tasks.
1. Providing update notices to readers of your blog.
2. Updating your social media accounts automatically every time your blog updates.
3. Getting to know the people on your list so you can serve them and meet their needs.
And yes, part of meeting their needs is selling high quality products with integrity.
Hence, you make money.
Using an autoresponder and blog together is simplicity itself.
Simply tie the two together using a plugin offered by your autoresponder company and you are good to go.
Inside your account, set up a thing called “blog broadcast.”
Once you do that your list will automatically be notified every time new content is posted to your blog.
After you have this working smoothly you can learn the fine art of setting up follow up systems that will help you make more sales than ever, on complete autopilot.
Again, this is what I do every day, which is why I teach members exactly what I do, not some dry theory.
Next there is social media. When I started out online there was no Facebook, no Google +, no Twitter.
If we wanted free traffic we did article marketing.
Today is different, and better, for you.
You can share your best insights with those in social media and they will share those insights with others.
When this happens you get credit for great ideas and content; and you get traffic!
Starting with social media will take time and some learning. But it can be done by anyone and it costs absolutely no money, which is a factor for most people.
All you need is a true desire to help others and some good quality information to share.
Also know that this information does not need to be unique to you.
We all start somewhere and there are going to be people who come after you that don’t know what you know now.
This is why it’s valuable to share on social media every time you learn something, be that good or bad.
The more you share, the more you connect, the more connections you will make.
And ultimately the more traffic you will get to your site.
At some point you will have money for advertising. When I started out online it took me about a year before I could afford to buy any advertising at all.
Thankfull, the day came when I could afford to take a chance.
For me it was email marketing and ezine advertising. And it worked very well indeed.
Today there are so many more options than I had.
The best advice I can give you is to understand your options and choose the one that seems most logical, and targeted, to you.
There are three keys when it comes to paid advertising:
1. You must be able to afford it.
2. They need to have a track record.
3. You must track results.
Using a simple tracker like Pretty Links on your blog will do the trick in most cases.
So there you have it — the four tools that really can set you free and help you make money online at will.
The key is this — learn to master these tools. Use them to their full potential and earn some real money before moving on to today’s “latest and greatest” invention.
If you do that you will build a real online business. One that can set you free both financially and from a time standpoint.
And that sort of freedom is a beautiful thing indeed
Charlie Page owns the Directory of Ezines and is the author of 10 books about Internet marketing. Through his membership sites and personal consulting, Charlie helps people achieve their goal of independence in record time. Can Charlie help you? Find out at http://www.CharliePage.com